Блог для тестирования 3: two

7 Strategies to Optimize B2C Lead Generation Paid Search Accounts

<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
  Does your business use paid search for its B2C lead generation? Online lead generation using paid search options like Google Adwords can be a tricky business. Getting a website visitor interested enough to click on your ad and then fill out a form on your website requires a highly-strategized paid search campaign. Below, you will find seven strategies to optimize B2C lead generation accounts—strategies which will help your business capture qualified, quality leads.<br />
<br />
  If you’re running search advertising to collect leads, these tips will help take you to the next level.<br />
1. Apply RLSAs to Your Campaigns<br />
<br />
 Is your business using RSLAs? Remarketing Lists for Search Ads (RLSA) is a powerful feature which uses your website’ remarketing lists to effectively drive leads to your website. Using RLSA bid adjustments allows you to tell Google you are willing to pay some percentage more for the click of a former site visitor.</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvhlM0eTFQhjfluUYgjx8kVie_nHrCB9oYptMmIcFIt4Bo2GwqhwMG1uAnZXscWo6MlCIbK8VZB583lN8-2jP0DIw5rpQS6lCarCBAJ0s8GMXC9es2NjSbbj7-EwN4eELntZxAdtWgbck/s1600/2_file.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvhlM0eTFQhjfluUYgjx8kVie_nHrCB9oYptMmIcFIt4Bo2GwqhwMG1uAnZXscWo6MlCIbK8VZB583lN8-2jP0DIw5rpQS6lCarCBAJ0s8GMXC9es2NjSbbj7-EwN4eELntZxAdtWgbck/s400/2_file.jpeg" width="400" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
  Here’s how you can get started with RSLAs. Get Started With This RSLA Strategy<br />
<br />
  Start
 your RSLA campaign by going broad. First, build an audience of all site
 visitors that have not converted. Then, apply this to some of your 
high-traffic ad groups with a bid adjustment of +15%. Typically, you’ll 
clearly see the increased conversion rate and lower cost per lead in 
this audience. If you’re finding success, test this out across your 
whole account.<br />
<br />
  If you have low site traffic, try setting the 
duration of your remarketing window to more than 90 days. And remember, 
set your ad group’s Flexible Reach setting for Interests and Audiences 
to “Bid Only” to still allow your ads to serve to both former visitors 
and new visitors.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
</div>
<br /></div>
</div>

7 Strategies to Optimize B2C Lead Generation Paid Search Accounts

Does your business use paid search for its B2C lead generation? Online lead generation using paid search options like Google Adwords can...

Дальше »

How to Find (and Push) the Right Reputation Review Sites

<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
  For most people, the word “Yelp” is synonymous with “reputation review”. And that’s no surprise. This one site contains reviews of almost every type of business you can think of, from restaurants to hotels to tailors to dog walkers. If someone makes money in some kind of business, that business likely has a Yelp review. And since Yelp gathers about 83 million unique mobile visitors per day, it’s easy to assume that anyone looking at a glowing phone screen while in a business is probably either reading or writing on Yelp.</div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQo67hW92KwxPQw5zp2MKRBeztud5iWJjE9um9ngoI4HXcNgKgD9KdU4MOhotoqNgJyzCgqIy48c1tDXlt4bNY_GpGuI6Gc1aux-dLZw5CsYUVWqudIi_SVEjvtUZzXLMtHErobHIWt8Y/s1600/3_file.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="336" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQo67hW92KwxPQw5zp2MKRBeztud5iWJjE9um9ngoI4HXcNgKgD9KdU4MOhotoqNgJyzCgqIy48c1tDXlt4bNY_GpGuI6Gc1aux-dLZw5CsYUVWqudIi_SVEjvtUZzXLMtHErobHIWt8Y/s640/3_file.jpeg" width="640" /></a></div>
<br />
<span style="font-size: x-large;">But not so fast.</span><br />
<br />
<div style="text-align: justify;">
<a href="http://www.searchenginejournal.com/15-things-may-not-know-yelp/129758/" rel="nofollow">Yelp might very well be powerful</a>, and it certainly gets a great deal of traffic. But it isn’t the only review site out there. In fact, it might not even be the most popular site within your market. There are dozens of other sites that do the same sorts of things that Yelp can do, and if you can pinpoint one strong contender within your market, you could boost your local influence, and your local reputation. Yelp Reputation Alternates Let’s start with a look at just a few of the websites knocking on Yelp’s door at the moment.</div>
<br />
<br />
<br />
<span style="font-size: large;">Google My Business</span><br />
<br />
<div style="text-align: justify;">
  This website has been through a few name changes in recent years (from Google to Google Places and now Google My Business), but its underlying structure has remained much the same. People can use Google My Businessto get information about your business, such as your hours of operation and your location.</div>
</div>

How to Find (and Push) the Right Reputation Review Sites

For most people, the word “Yelp” is synonymous with “reputation review”. And that’s no surprise. This one site contains reviews of almos...

Дальше »